A series that explores the tech trends poised to disrupt the construction industry by Master Builders Solutions’ Global Digital Insights Strategist, Ricardo J Rodríguez.
The construction industry is one of the most traditional industries globally, with companies relying on many manual processes and workers to complete their tasks. It’s no secret that construction can be a challenging industry to operate in, from the safety and health of workers to lost staff hours due to inefficient processes. However, with the increasing number of use-cases in which AR/VR can help improve efficiency and productivity, it is expected that we will see a surge in adoption over the next few years.
Augmented reality (AR) is an umbrella term for technologies that enhance the user experience by adding digital content to the real world. You’ve likely experienced these initially through your mobile phone’s camera. It is a natively available function in several mobile apps, particularly those associated with navigation or even those that give you the ability to see a piece of furniture in your living room before you buy it (such as IKEA’s app). But, wearable versions of this tech are available, such as Microsoft’s Hololens, MagicLeaps One, and Facebook’s (now Meta) collaboration with Ray-Ban. Virtual reality (VR) is an immersive experience where you can interact with digital objects as if they were real. You must wear a headset with VR, either tethered (connected with a cable) or untethered (wireless). The difference between Ar & VR is that while VR isolates users from reality by using headsets that block out their surroundings, AR overlays digital information on top of real-world objects. Examples of these include the Oculus Rift/Oculus Quest or HTC Vive. It is worth noting that there are hybrid or other “flavors” of VR/AR alternatives and can typically include XR (extended reality) and MR (mixed reality) technologies.
AR/VR offers a simulated illusion of a 3d visual environment through an immersive head-mounted 3D headset display or mobile device. Both AR and VR already have several market-validated use cases in the healthcare, manufacturing, and automotive industries.
From AR glasses to drones, a combination of the latest tech products is helping construction businesses to remain competitive. Several external factors add additional pressures to their daily practices: supply chain complexities, raw material cost increases, staff shortages, and a knowledge gap on adjusting their business models to operate in the 21st century. In short, the industry is in a state of transition. Companies need to stay ahead of the curve of new technologies because they will be vital in increasing productivity, site safety, and climate commitments. Digital technologies are already changing how things are done on-site. Technology can make it easier, safer, and more efficient to address complex site conditions and adjust to the many logistical day-to-day changes on sites worldwide.
When considering the increased adoption of AR/VR tech and the decrease in costs associated with wearable devices (such as smart glasses & augmented or virtual headsets), we’re excited about the future of construction. Augmented reality makes it possible to create virtual designs that can be viewed in real-time, making building safer and more efficient.
According to Trimble’s 2018 Construction Technology Survey, 94% of respondents are aware of AR/VR technology, and 65% plan to use it within their business over the next few years1. There are several relevant use-cases in which the construction industry can benefit from adopting AR/VR tech. Augmented reality and virtual reality allow users to experience a world interconnected with data.
Construction companies have been experimenting with virtual reality devices for several years now. A notable example is VR headsets for 3D modeling coordination during design, retrofits, or renovations. These allow architects and engineers to collaborate on projects by sharing their work, mainly through 3D models, directly on one platform without relying on paper printouts or other physical means of communication. In addition, the demographic shift in the workforce brings with it shifting expectations toward technology. The construction industry is seeing a new breed of digitally-native staff members who grew up with technology and are adept at leveraging it in their daily roles.
Construction is one of the most physically-demanding activities, putting workers at risk for accidents and lost work hours. There are lasting health repercussions to on-the-job accidents. Usage of AR/VR technologies is helping to solve that problem by increasing risk awareness, mitigation, and safety monitoring. As construction companies embrace these new technologies, the impact on the industry is sure to be significant. The good news is that this trend is already underway in the construction industry and shows no signs of slowing down.
The need for new infrastructure and buildings is a continuous process that demands teams with modern equipment to finish them on time. Augmented reality/virtual reality devices are increasingly utilized to view real-time data of construction jobs as they are happening. Such devices help construction professionals to understand the work in detail and within context. With the help of these devices, it is possible to monitor activities that must be carried out in a working environment and see how the job is progressing.
Take augmented reality glasses and drones, for example. Many construction businesses have adopted them to monitor building activities remotely, saving a lot of time, energy, and resources. Construction sites can be high-risk environments due to various heavy equipment. They are also among the most inefficient for raw material staging. By implementing AR/VR tech, construction operations can illustrate how real-time data, instruction prompts, and weather alerts establish a comprehensive view of their complex working environments. Thus, organizations are likely to develop big-data capabilities to efficiently collect and analyze physical assets on the go, at any time, anywhere. These enhanced capabilities allow workers to be highly conscious of challenges and responsive regarding their activities.
Even though construction businesses are starting to adopt Augmented and Virtual Reality technologies in their operations, it will still be long before wearing smart glasses is commonplace. Nevertheless, we’ll likely see mobile phone-based AR/VR adoption become more prevalent. The widespread adoption of smartphones has led to AR apps that capture issues in the field. There’s a growing list of relevant use cases to explore. Many apps offer 3D walkthroughs, AR-based measuring, and scanning, allowing construction professionals to understand their projects before making critical decisions.
So far, throughout this week's Ready for Next post, we have explored the practical needs and pain points that make a strong case for implementing AR and VR on construction sites. Combining these technologies can produce innovative solutions for many construction problems. Let’s discuss some emerging AR/VR tech applications that provide relevant use-cases:
AR technology is one of the most significant disruptors in the construction sector, allowing stakeholders to make agile decisions. While AR/VR tech has primarily been associated with 3D/Wearable glasses, this technology has been developing quite consistently within the current capabilities of mobile phones. Thus, AR technology’s piloting and adoption are reasonably accessible regarding a learning curve and resource commitment. These technologies are expected to increase in the years ahead as they become more cost-efficient and easier to implement.
As we’ve discussed in the use-cases above, the benefits of AR/VR for construction companies are clear: Improving project efficiency, reducing costs, enhancing quality control, and safeguarding personnel safety are all areas that will be impacted by increased adoption. Construction leaders will be able to find solutions to complex problems, directly observe under-construction projects from a distance make real-time decisions based on that data, and assess first-hand job site conditions allowing all parties to stay safer while on the job site. Therefore AR/VR technologies can transform how construction businesses fundamentally operate. While some solutions will be available “off the shelf,” it will be up to each construction company to tailor their usage to their own practices, capitalizing on untapped opportunities.
If you have any questions about this emerging topic of digital transformation in the construction industry, feel free to contact Ricardo. To delve deeper into the con-tech topics you can also visit our dedicated page that features all the articles from the series Ready for Next here.